National Institute of Industrial Engineering (NITIE), Mumbai, has once again stamped its credentials as one of India’s premier B Schools by winning the “Lessons in Marketing Excellence”, the highly prestigious, inter-college marketing case-study competition held under the aegis of Hindustan Unilever Ltd. (HUL) and CNBC-TV18. The finalists for this round were teams from NITIE and IIM-Ahmedabad.
Team ‘Front Runners’ from NITIE, comprising Abhijit Kamra, Jeeta Das and Jitin Sharma, all first-year students of PGDIM programme, beat off stiff competition from IIM Ahmedabad to emerge as the winners at the glittering Grand Finale held on 19th March 2010 at Taj Colaba, Mumbai. This event, attended by noted industry stalwarts, media and advertising personalities, top academicians and other dignitaries, focused on a case study concerning the most ambitious project of the Government of India, the Unique Identification Number (UID) Project.
The competition consisted of three rounds in which India’s premier B Schools viz. the 6 IIMs, NITIE, ISB, XLRI, FMS, SP Jain and JBIMS, were invited to participate. The first round was an intra-college selection round, where different B Schools were given live case studies from different industrial sectors. After acing the institute level case study on Deccan360, the students from NITIE then proceeded to the next round where a live case study on Knorr soups and Ready-to-Cook category was organized by HUL. The teams from NITIE and IIM Ahmedabad were selected during this round, to face each other at the Grand Finale.
To add to the relevance of the gala concourse, Mr. Nandan Nilekani, Chairman, UIDAI, Government of India and former Chairman, Infosys Technologies and Mr. Nitin Paranjpe, CEO, HUL were present at the occasion. Other dignitaries present in the august audience included Ms. Leena Nair, Vice President HR - HUL, noted adfilmmaker Mr. Prahlad Kakkar, Mr. Sam Balsara, Chief - Madison Communications, Mr. Marten Pieters, Global Head - Vodafone, Mr. Kishore Biyani, CEO - Future Group, CNBC head honcho, Ms. Anuradha Sengupta, Dr. Subhash D. Awale, Director, NITIE and others. The jury of the Finale included eminent personalities such as Ms. Rama Bijapurkar (market strategist and thought leader), Mr. R Balki (Executive Creative Director, Lowe Lintas and Director of critically acclaimed films Cheeni Kum and Paa), Mr. Shrijeet Mishra (Executive Director, HUL Foods), Mr. Gopal Vittal (Executive Director, HUL) and Mr. Sanjay Pugalia (Editor-in-chief, CNBC Awaaz).
The first prize received by NITIE includes an opportunity to be a spectator at the Spanish Grand Prix in Barcelona. Moreover, the students also get to attend the reputed business leadership training (BLT) program of Unilever and a chance to be the guest-editor on a Storyboard episode on CNBC TV-18. Dr. S.D. Awale, Director, NITIE on this occasion congratulated both the teams and in his words,”I always encourage my students to aim higher and higher. It’s always the sincere efforts that bear fruit.”
More details about the event: http://www.lime.moneycontrol.com
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